The new retail model has becomeBathroomThe future development trend of the industry, the so-called new retail, refers to the future e-commerce platform will disappear, online and offline and logistics together, resulting in a business model, that is, "online and offline logistics". It requires accurate and scene-based experiential services, and the required e-commerce platform and physical retail enterprises cooperate with each other to timely understand the consumer needs of users through big data. For the sanitary ware industry, in fact, there is still a lot of room for improvement in many aspects; at the same time, the strong rise of e-commerce has also brought more challenges to the development of sanitary ware enterprises. In the Internet era, sanitary ware enterprises want to break through the development bottleneck, how to seize this opportunity?

Sanitary Ware Industry E-commerce Marketing Status

For most consumers, e-commerce is more of a fashion. Looking at all kinds of products in the online store, they can satisfy their consumption desire like "painting cakes to satisfy their hunger", but not many people are completely relieved to buy large items such as bathroom through the Internet. The inability to experience in depth is the main reason for the "tepid" of bathroom e-commerce. On the other hand, the mixed fish and dragons in the e-commerce market and the imperfect market rules have cast a heavy shadow on the development of bathroom e-commerce. At the same time, consumers will shift their attention to other places. Needless to say, the quality of sanitary ware is the basic requirement for online shopping of sanitary ware. A higher level of demand is the after-sales service provided by e-commerce..

Since sanitary ware enterprises operate e-commerce, the problem of difficult return and exchange has been criticized by consumers and has become a stumbling block to the development of e-commerce. At the moment when the differentiation route of sanitary ware products is not clear, consumers' consideration of sanitary ware e-commerce will take service as the cornerstone. Therefore, the most important thing for bathroom e-commerce to do at present is to overcome the difficulty of service.

In addition, there is a deeper reason why the e-commerce road of most sanitary ware enterprises has been unable to advance, that is, there is a contradiction between the e-commerce that enterprises want to carry out and the dealers in traditional channels. Industry insiders believe that there is a big difference between physical stores and e-commerce, and there is an irreconcilable contradiction between traditional channels and e-commerce in reality. E-commerce directly impacts traditional channels and directly damages the interests of dealers and agents.

Development direction of bathroom industry

First of all, the products are "younger". A considerable number of brands usually choose younger and more cost-effective products when promoting online products. This is determined according to the consumer groups formed by large shopping malls. Most of the consumers who buy sanitary ware on shopping websites are young and middle-aged. They have a younger aesthetic and focus on the cost performance.

Secondly, the cooperation with Internet home improvement highlights the value. More and more enterprises begin to enter the overall home furnishing industry. As a brand-new business combination, many enterprises gradually become familiar from strangeness. There are also many consumers who are beginning to become familiar with and accept this business model. In such a market culture, the overall bathroom will move towards a fast lane.

Finally, energy saving and environmental protection is always the theme of the sanitary ware industry. With the progress of people's life and death level, more people begin to pay attention to Ankang, energy conservation and environmental protection has gradually become an important selling point of the whole industry. Many brands of bathroomHardwareAccessories in addition to the pursuit of fashionable changes in the design style, pay more attention to the applicability of energy saving and environmental protection products.

O2O mode has become the development trend

E-commerce is essentially a sale, but the use of the network this form, can quickly gather a large number of potential consumers. E-commerce is essentially the same as traditional channels, and the biggest conflict that e-commerce can cause with agents is the protection of the price system. If we can achieve the two channels of complementary advantages and benefits, sanitary ware enterprises can open a new situation. Some people in the industry pointed out: "the characteristics of sanitary ware consumption determine that sanitary ware sales need online and offline integrated development, online to solve the consumption demands of openness, fairness and justice, and at the same time need strong offline resources as support, including design, display, logistics and so on."

With the rapid development of the Internet, for bathroom enterprises, it is not a question of whether to choose e-commerce, or how to choose e-commerce, so as to ensure the growth of online benefits without affecting the sales of physical stores and the promotion of brands. It is undeniable that the combination of e-commerce and physical stores in sanitary ware enterprises is an inevitable trend. This is also the new retail era mentioned by Jack Ma. The full combination of online and offline in the future will become an important trend in the development of the bathroom industry!